Muhammad Awais

Muhammad Awais

Visiting Fellow
University of Management and Technology, Lahore Pakistan
Awais
According to Muhammad Awais’ research, two of the primary functions of media are to inform and entertain the masses. Media use different genres to serve the following purposes.  The title of his doctoral thesis proposal is “Laugh Labs and Viewers: Revisiting Uses and Gratification Theory by Analyzing Infotainment Consumption of Pakistani News Channels”. In the following research, the establishment and development of a familiar theory of media and communication will be discussed.